Perennial growers in North America now have access to a new rooting technology
Breeding company De Eeuwige Lente joins Dümmen Orange
Pot plant breeder De Eeuwige Lente joins Dümmen Orange. This adds a strong Saintpaulia portfolio and sales of other ornamental plants such as Euphorbia milii to Dümmen Orange’s range.
The Netherlands (De Lier/Gendt) 4 June 2017 – Pot plant breeder De Eeuwige Lente joins Dümmen Orange. This adds a strong Saintpaulia portfolio and sales of other ornamental plants such as Euphorbia milii to Dümmen Orange’s range.
The new partnership gives customers worldwide access to a wider and better range, responding as it does to the trend among growers to consolidate and to the growing influence of the retail sector. The investments in breeding will also boost development of the assortment and will enable the group to meet the changing requirements of the various markets worldwide.
Europe is still the biggest sales market for Saintpaulia cuttings. The global market is growing and still has many opportunities to offer, especially in North and South America and Asia. Unrooted cuttings production will stay at the current production site in Indonesia.
Clemens Wittenberg, owner and general manager of De Eeuwige Lente: “I am happy that my products are now part of the Dümmen Orange range. The opportunities I have seen in terms of breeding will provide an even better, wider assortment. This will also enable me to better serve my existing and potential customers all over the world.” Clemens remains responsible for further developing the product at Dümmen Orange in order to achieve these objectives.
Harry Kloppenburg, managing director at Dümmen Orange: “Saintpaulia and Euphorbia milii are beautiful products with huge potential for existing and new customers. They add even more depth to our range for our customers and their customers in turn. I am looking forward to working with Clemens and his team and using and enhancing their wealth of experience globally with our network and our breeding techniques.”
About the companies:
De Eeuwige Lente B.V.
De Eeuwige Lente B.V. is a family business specialising in breeding, cuttings propagation and rooting, with a history dating back almost 110 years. The Ibes family was active in horticulture as long ago as 1908. Over the years the company has specialised increasingly in Saintpaulia, with Euphorbia Milii a relatively recent addition to its product range.
Dümmen Orange is a leading company in the breeding and development of cut flowers, bulbs, succulents, pot plants, bedding plants and perennials. Its annual turnover is approximately EUR 240 million. The company employs more than 7,000 people worldwide. In addition to a large marketing and sales network, Dümmen Orange has a strong network of production sites. The key to Dümmen Orange’s success is a broad and deep product range, supported by a global supply chain. The company embraces its social responsibilities and invests in the health, safety and personal development of its staff.
Marco van der Sar – Marketing and Corporate Communication Manager at Dümmen Orange
firstname.lastname@example.org / +31 (0)6 23 20 84 77
Clemens Wittenberg, General Director of De Eeuwige Lente:
email@example.com / +31 (0)6 53 28 99 54