Seasonal Plant Trends for 2017 and Beyond
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We have an easy job — as floricultural plant suppliers, producers, and retailers, it’s relatively straightforward to market our product. Plants provide endless beauty with measurable health and wellness benefits, and are consistently purchased by consumers, no matter the state of the economy. Whether for indoor or outdoor applications, our product is distinctly tied to lifestyle and home décor trends, which, when applied correctly, provide a basis for considerable growth of sales and customer loyalty.
With the recent inaugural release of a twice-yearly report, the team at Dümmen Orange fills a niche by providing industry-specific trend forecasting that matches the industry’s unique planning cycle. The report provides informed, on-trend cues for program planning, point-of-purchase material selection, retail set design, and campaign creation. An ever-evolving tool, updated reports will be released every December and June.
Here’s a look at upcoming seasonal trends discussed in the report, including décor predictions from autumn of 2017 through summer of 2018.
Autumn 2017: Earthy, Grounded, and Rustic
- Autumn trends are reflected in a color palette constructed of modern, saturated earth tones, with subdued brights lending a warm glow.
- Flower colors include traditional autumnal tones like rusty red, bronze, orange, and golden-yellow. Extend your poinsettia season and inspire customers with unique varieties like ‘Gold Rush’ and ‘Autumn Leaves.’
- Point-of-purchase material should highlight natural (or natural-look) materials like steel and wood, along with cozy textures like colored canvas, herringbone, and other geometric patterns.
- Complement retail sets with interesting accessories made of leather, canvas, steel, and wood.
Winter 2017-2018: Tactile, Neutral, and Weighted
- Winter season décor features a neutral, monochromatic palette with soft hits of color and a glimmer of gold.
- Flower colors include golden-yellow, bright red, and deep purple alongside soft lavender and pink. Cheery red poinsettias such as ‘Burning Ember’ and ‘Ferrara’ are especially appealing to consumers and can be supplemented with colorful Kalanchoe for a layered holiday look.
- Point-of-purchase material should include small-scale textures like snakeskin. Subtle touches of gold help bring this trend full-circle.
- Complement retail sets with statement accessories featuring marbling, asymmetry, matte and metallic finishes, and large-scale knits.
Spring 2018: Simple, Clean and Contemporary
- Spring centers on tonal pinks that balance soft shades with deep, saturated tones. Coral brings in a secondary layer of color for added interest.
- Flower colors include an array of pink shades alongside whites, apricots, and corals. Euphorbia hybrids like the Luv U and J’adore series are pairings that embody this trend.
- Point-of-purchase material should focus on simple, understated selections in neutral tones, featuring a combination of matte and glossy finishes.
- Complement retail sets with tonal stripes, color-blocking, and clean, simple accessories in white and graded shades of pink.
Summer 2018: Bright, Contrasting, and Energetic
- Summer features an intensely saturated red and blue alongside light and bright neutrals. Fresh green, blue, and apricot complement this fun and lively color collection.
- Flower colors include bright red and orange, clear white, sunny yellow, pale green, and apricot. Calanday® and Calandiva® Kalanchoe offer a wide range of color in easy-care plants that thrive both indoors and out.
- Point-of-purchase material should focus on selections that combine extremes: matte with glossy, natural with synthetic, and organic with geometric.
- Complement retail sets with sparkling glass, matte plastics, organic forms, and exaggerated textures like oversized knits or crumb-rubber finishes.
Explore these ideas and more to determine the most effective way to incorporate trend predictions into your business. To execute it well, remember to take chances, have fun with it, and interact with your customers to learn what appeals to them.
5 Ways to Tie Poinsettias to Lifestyle Trends for Increased Sales
With poinsettia planning upon us, here are a few ideas to incorporate them into upcoming lifestyle and home décor trends. When this is done correctly, it can provide a basis for considerable growth of sales and customer loyalty.
Keep in mind that 6-inch and smaller poinsettias are usually purchased as gifts, while larger sizes are typically purchased as home décor. If your customer base supports it, consider adding mini poinsettias paired with do-it-yourself project ideas like terrariums or table centerpieces.
Appeal to the Value-Minded Customer
Appreciate the versatility of unique varieties that can transition from one season into the next. An example is ‘Gold Rush’ poinsettia, which easily switches from warm autumnal décor to traditional holiday schemes. Demonstrate this potential in your retail display, and customers will make a mental note to return and refresh their décor when the seasons change.
Stock Unexpected Plants
Shoppers can find traditional red and white poinsettias almost anywhere, so why not wow them with unusual offerings? Bring a fresh perspective to your holiday program with unique poinsettia varieties and colorful, long-lasting potted crops, such as flowering kalanchoe.
Inspire With Retail Sets
Build consumer confidence around new or unusual varieties by demonstrating décor applications in styled retail sets, expanding the opportunity to cross-merchandise and build sales.
Create a Destination
Appeal to fashion-forward shoppers and promote ongoing sales by launching a social media campaign, in-store promotion, or buyer rewards program centered around an ever-evolving, always-on-trend retail set.
This story was originally published in the February 2017 issue of Greenhouse Grower. View the original story here.