November 18, 2016


New data shows emotional benefits of flowers; Dümmen Orange encourages Columbus residents to ‘Petal It Forward’

Columbus, OH, October 14, 2016 — Dümmen Orange will be hitting the streets of Columbus on Wednesday, October 19, handing out some of their favorite flowers to residents to help brighten their week. The initiative is part of the ‘Petal it Forward’ program in partnership with the Society of American Florists (SAF), of which Dümmen Orange is a member. ‘Petal It Forward’ is an initiative inspired by the data recently released by SAF showing the positive emotional benefits of flowers.

University research has long supported that flowers have an immediate impact on happiness and a long-term positive effect on moods. Now, a new survey has found that when it comes to flowers, it’s just as good to give as it is to receive. The following are highlights from SAF’s survey results:

  • When it comes to happiness, it’s just as good to give flowers as it is to receive: 88 percent of Americans report that giving flowers makes them feel happy, while 80 percent reported that receiving flowers makes them feel happy.
  • Just being around flowers improves your mood: 76 percent of Americans agree that having flowers in their home or office improves their mood.
  • The best reason to receive flowers is “just because”: Women (92 percent) are more likely to agree with this, but the majority of men (three in four) also share this sentiment.

With this data in mind, the Dümmen Orange team is not only spreading happiness to Columbus residents who receive the flowers, but arming these recipients with the flowers they need to ‘Petal it Forward’ and spread happiness to others: an extra bouquet to share with a loved one, coworker or even a stranger.

The Dümmen Orange ‘Petal It Forward’ team will be giving away bouquets of Dümmen Orange flowers that have been donated by B-Fresh Floral in Carpinteria, CA, and Ever-Bloom in Carpinteria, CA, to residents in the Columbus Commons on October 19.  Their efforts will be duplicated in the heart of the financial district in New York City, where the L’Olivier Floral Atelier team will also distribute bouquets of Dümmen Orange florals to busy lunchtime commuters. After receiving their flowers, recipients are asked to spread the happiness by gifting their extra flower bouquet, and sharing their happiness on social media using #petalitforward.

For more information on the benefits of flowers, visit and



Dümmen Orange is a leading company in the breeding and development of cut flowers, pot plants, bedding plants, bulbs, succulents and perennials. Its annual turnover is approximately 200 million euros. The company employs more than 6,000 people worldwide. In addition to a large marketing and sales network, Dümmen Orange has a strong network of production sites. The key to Dümmen Orange’s success is a broad and deep product range, supported by a global supply chain. The company embraces its social responsibilities and invests in the health, safety and personal development of its staff.



Since 1994, L’Olivier, under the direction of renowned floral artist Olivier Giugni, has represented the epitome of elegance and creativity. L'Olivier's distinctive style, innovative outlook on beauty, commitment to quality, and relentless attention to detail have established the brand as the "Haute Couture" of floral creation. Its one-of-a kind arrangements adorn the homes and workplaces of celebrities and A-list New Yorkers from the worlds of fashion, finance and fine arts.


The Society of American Florists is the national trade association to the floral industry, representing growers, wholesalers, retailers, suppliers, importers, educators, designers and allied organizations. The association was chartered by an act of Congress in 1884.



The omnibus survey was conducted using the field services of TNS from March 5-9, 2015 among a representative sample of 2,500 Americans, ages 18 and older. The margin of error for total Americans is plus or minus 1.9 percent. If the study was to be replicated, findings would not vary by more than 1.9 percentage points in either direction 95 times out of 100.


Contact: Lindsay Pangborn