May 17, 2017

New Avalanche+® roses website is now live

Avalanche+® 2.0: fast, flexible and even more fabulous

Avalanche+® 2.0: fast, flexible and even more fabulous

More information, more innovation, more inspiration: is totally renewed and even more user-friendly, for your convenience.

In 2001 was one of the first websites in the flower sector to be devoted entirely to one product: the large, much-lauded Avalanche+® rose. Dümmen Orange, the breeder of Avalanche+®, has given the website not just an update but a total makeover. The content  is now even more user-friendly and also easier accessible on mobile devices, amongst others.

Inspire and share all the way

"The primary goal of the new website is to inspire florists and retailers, but consumers will also find lots of  information about these remarkable roses," says Roy van Kester, marketing specialist at Dümmen Orange. "We've created exciting new visuals that show the versatility of Avalanche+® in both romantic and modern settings. Avalanche+® is very popular on Facebook and Instagram, on the new website our socials are seamlessly integrated to shown all  things Avalanche+® in one place. Also on the site are personal profiles of our top growers, for a broad and interesting picture of everything that happens behind the scenes, from first shoot to fabulous rose." 

Superb rose deserves a superb site

Avalanche+® by Dümmen Orange is a superb large Dutch rose with a unique characteristic: its large, rich bud always opens fully. Avalanche+® also features long, strong stems with surprisingly few thorns, fresh herbaceous foliage and an impressive vase life: the roses will stay fresh for up to fourteen days. The new Avalanche+® website is now live.

Kudelstaart, May 17, 2017

For questions and more information: 
Roy van Kester, Marketing Specialist / +31 657 349 722